Since 1968, New Eastern has been making Singapore-style bakkwa with a focus on tradition, quality and flavour. From familiar favourites to contemporary creations, our collection offers something for everyday enjoyment, festive celebrations and gifting.
自1968年创立以来，新东方一直用心制作新加坡风味肉乾，传承经典，也不断创新。从传统口味到特色风味，无论日常享用、佳节团聚或送礼，都能找到适合您的选择。
Explore our five product collections below.
探索我们的五大产品系列。
The flavours that started it all. Our Classic Favourites bring together the familiar sweet-savoury taste of traditional Singapore bakkwa.
经典风味，熟悉的味道。经典系列保留新加坡肉乾传统的甜咸风味，适合日常享用，也是佳节送礼的经典选择。
Traditional Minced Bakkwa 传统碎肉乾
Premium Sliced Bakkwa 精选切片肉乾
Spicy Bakkwa 香辣肉乾
Bite-sized and easy to share, our signature coin-shaped bakkwa combines convenience with distinctive flavours — ideal for snacking, sharing and gifting.
小巧圆形的金钱肉乾，方便享用和分享。经典与特色口味兼具，无论自己品尝、与亲友分享或作为礼品都十分合适。
Golden Coin Bakkwa 金钱肉乾
Cranberry Golden Coin Bakkwa 蔓越莓金钱肉乾
Rose Golden Coin Bakkwa 玫瑰金钱肉乾
A refreshing interpretation of bakkwa. Fruity notes complement the familiar sweet-savoury character of our bakkwa, creating flavours that are distinctive yet easy to enjoy.
传统肉乾遇上清新果香，为熟悉的甜咸滋味增添不同层次。独特而不失经典，带来更丰富的味觉体验。
Pineapple Bakkwa 旺来肉乾
Lemon Bakkwa 柠檬肉乾
Passionfruit Bakkwa 百香果肉乾
Cranberry Bakkwa (Square) 蔓越莓肉乾(方)
Created for those looking for something beyond the classics. Our Gourmet & Specialty collection pairs bakkwa with distinctive flavours for a more contemporary experience.
在传统肉乾的基础上加入别具特色的风味，为经典带来全新的味觉体验。适合喜欢尝鲜或寻找特别口味的您。
Black Truffle Bakkwa 黑松露肉乾
Smoked Applewood Sliced Bakkwa 苹果木切片肉乾
Spicy Shrimp Bakkwa 香辣虾米肉乾
Light, fluffy and full of sweet-savoury flavour. Enjoy our floss straight from the pack or pair it with porridge, bread, rice and your favourite dishes.
香酥松软，甜咸适中。可直接享用，也适合搭配粥、面包、米饭或其他料理，为日常美食增添风味。
Pork Floss 猪肉丝
Chicken Floss 鸡肉丝
From timeless classics to fruit-infused and gourmet flavours, discover the New Eastern collection.
从经典传统到果香及特色风味，探索属于您的新东方肉乾。